Purpose
We aim to make clothing that wears well against time and hard use – this is achieved by using the best materials and combining them with a minimalist design with truly functional details. We provide a warranty against material and manufacturing flaws and in cases when our clothing needs repair, we have offered a repair-service from the very beginning of Sasta, since 1969. By prolonging the lifespan of clothing, we can dramatically reduce our carbon footprint – even nine months of use reduces the carbon footprint of a garment by 30%, where many pieces of Sasta have been in use for decades.
Results
Numerous pieces of clothing that have truly stood the test of time and hard-use. Sasta repaires 40 pieces of clothing per year.
Implementation
The repair-service is located at our head-office in Nurmes, where each item is received by our staff and assessed to determine the needed repair and how long it will take. Once this is informed to the customer, the process is usually fast and straight forward – as we have all the needed materials and equipment at our disposal to take care of even more complicated repairs.
Offering repair service demonstrates a high commitment to durability. It is also an example of how consumer goods companies have the possibility to find new business opportunities from circular business models and services.
Repairing broken things should be the standard, not a rarity. Designing clothes for longevity and also to be repaired is the right approach from the start. It also gives value to the customers as they don’t have to buy new clothes as often as they do in the use-one-time-culture. The repair part is easily replicable, but combining that to the design of the clothes to be repaired will take more effort.
Designing products for long use and offering repair service together enable the user to prolong the lifetime of the products they have purchased and make circular business practices more familiar to customers. This act is scalable in the consumer goods sector.
This is a perfect example of a truly impactful way of doing things.
Another great example of Finnish modesty and being ahead of the curve in sustainable thinking.
I wish these were only kind of clothes available at the stores.