Jungle Juice Bar – Carbon negative in 2021

Compensated CO2e (tCO2e)
2 200

Because it is a Tribe thing to do! That is why we have calculated our carbon footprint and we compensated 100% of our CO2 emission 2020. We want to do even more! Because it feels right. 2021 and on wards Jungle Juice Bar is double compensating all our Co2 emission. 2021 Jungle Juice Bar is carbon negative.

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We get all fresh and delicious fruits and berries from nature. It is important for us to be able to give back to the Jungle!

A plant-based fresh smoothie full of vitamins and good energy is a climate act in itself. Our smoothies are good for you and good for the planet, as they have a relatively small CO2 footprint.

Yet we want to do even more! 2020 we compensated for all emissions for all smoothies sold. But we think this is not enough! Therefore in 2021 and onwards we will be compensating all our CO2 emissions in double. Jungle Juice Bar is carbon negative and each smoothie sold will be removing Co2 from the atmosphere.


We estimate that the 2021 emission will be 1 100 000 kg of carbon dioxide equivalent. We are compensating for all emissions from 2021 in double, meaning we will be compensation emissions for 2 200 000 kg of carbon dioxide equivalent.


How we calculated our carbon footprint:

Our plant-based products have a relatively small carbon footprint. We have also taken other measures to minimize our footprint, such as using only green energy and biodegradable packaging. But like most companies, we still produce some carbon emissions.

Natural Resource Institute Finland (LUKE) has calculated the amount of emissions we produce, so the figures are based on independent and impartial information. The figures include all emissions produced in growing and producing our ingredients, producing bioplastic cups and straws, use of detergents, water usage, raw material and internal deliveries, energy production, smoothie making, and waste.

The largest share of our emissions is generated in the cultivation of the raw materials, in freezing of certain raw materials, and in transportation. Transportation happens via sea or land freight and transportation emissions are calculated taking into account the country of origin of each raw material.

Compensating our emissions:

Our partner South Pole compensates for our emissions. We buy carbon credits according to the amount of our emissions, and South Pole uses them in projects which avoid carbon dioxide from being emitted into the atmosphere. Jungle Juice Bar wants to channel the compensation to projects that are taking biodiversity protection and the wellbeing of local communities into account in addition to climate benefits.

Jungle Juice Bar is taking part in two South Pole rainforest programs: the South Amazon Forest Protection – program in Brazil and the Nakhon Biogas  project in Thailand.

The South Amazon Forest Protection – program protects endangered southern parts of the Amazon rainforest from deforestation. Deforestation has been speeded up by cattle ranging, and both legal and illegal logging. By protecting the rainforest in the South Amazon Forest Protection – program, we protect the rich biodiversity of the area and support the well-being of local communities.

More info on the South Amazon Forest Protection -program in Brazil from here!

In Thailand, tapioca starch is produced, the by-product of which produces large amounts of sewage. Open sewage pools release a large amount of methane into the atmosphere, a greenhouse gas 21 times more potent than carbon dioxide. In the Nakhon Biogas project, a system has been built in wastewater basins that captures methane emissions and produces energy through emissions. The project will therefore not only avoid methane emissions, but also replace the use of fossil fuels with recovered methane.

More info on the Nakhon Biogas project from here!

We and the Tribe want to do the right thing, do good. Carbon neutrality is not enough! We want to do even more for the environment. That is why we are taking this next step doubling the about we compensate and to carbon negative company.

Elli Holappa, CEO, Jungle Juice Bar
Managing Director - Sustainability Transformation at Solutions4Impact
Project Director, Sustainable Everyday Life at Sitra
Markus Terho
Senior Energy Specialist at Sustainable Energy for All

They are committed to double compensate their CO2 footprint this year and support the Amazon and Zimbabwe reforestation projects. Such a great example of doing more with less! On a side note, I hope to see more of their own projects for natural forestation and conservation, I am sure Finland or elsewhere their personal contribution will be most welcomed!

About Corina
I am a sustainability business expert at the crossroad of technology, innovation, and partnership, with the focus on helping companies transform their sustainability strategies, advance SDG's implementation, and share the common B Corp business philosophy. I am part of EIT Climate KIC Network of Coaches and a mentor at the Global Women Network for Energy Transition programs.

This Planet Act demonstrates how emission minimization covering the whole supply chain and the company's own operations can be complemented by CO2 offsetting of unavoidable emissions. This approach is scalable and can be utilized by organizations of different sizes and requires the ability to reliably account for emission sources, types, and amounts across the value chain.

About Markus
A corporate responsibility veteran, with over two decades in the industry. He has held several notable positions, among them, he has served as the global sustainability chief at Nokia. There he has managed global corporate responsibility activities, environmental and social responsibility, social investment portfolios as well as disaster relief and charity donations.

Kudos to Jungle Juice Bar for doubling their compensation scheme. From carbon neutral in 2020 to carbon negative in 2021. That’s the trend to follow! What makes it exciting is sustainable business practices at the company level, combined with comprehensive emission calculations carried out by an independent partner, to compensating with projects benefitting the planet, people, and prosperity.

About Mikael
International relations expert with extensive global experience in sustainable development and energy transitions. Currently working with Sustainable Energy for All, an international organization working in partnership with the United Nations and leaders in government and the private sector to accelerate action towards sustainable energy – in line with SDG 7 and the Paris Agreement on climate. * All reviews represent the personal opinion of an expert