Because it is a Tribe thing to do! That is why we have calculated our carbon footprint and we compensated 100% of our CO2 emission 2020. We want to do even more! Because it feels right. 2021 and on wards Jungle Juice Bar is double compensating all our Co2 emission. 2021 Jungle Juice Bar is carbon negative.
We get all fresh and delicious fruits and berries from nature. It is important for us to be able to give back to the Jungle!
A plant-based fresh smoothie full of vitamins and good energy is a climate act in itself. Our smoothies are good for you and good for the planet, as they have a relatively small CO2 footprint.
Yet we want to do even more! 2020 we compensated for all emissions for all smoothies sold. But we think this is not enough! Therefore in 2021 and onwards we will be compensating all our CO2 emissions in double. Jungle Juice Bar is carbon negative and each smoothie sold will be removing Co2 from the atmosphere.
We estimate that the 2021 emission will be 1 100 000 kg of carbon dioxide equivalent. We are compensating for all emissions from 2021 in double, meaning we will be compensation emissions for 2 200 000 kg of carbon dioxide equivalent.
How we calculated our carbon footprint:
Our plant-based products have a relatively small carbon footprint. We have also taken other measures to minimize our footprint, such as using only green energy and biodegradable packaging. But like most companies, we still produce some carbon emissions.
Natural Resource Institute Finland (LUKE) has calculated the amount of emissions we produce, so the figures are based on independent and impartial information. The figures include all emissions produced in growing and producing our ingredients, producing bioplastic cups and straws, use of detergents, water usage, raw material and internal deliveries, energy production, smoothie making, and waste.
The largest share of our emissions is generated in the cultivation of the raw materials, in freezing of certain raw materials, and in transportation. Transportation happens via sea or land freight and transportation emissions are calculated taking into account the country of origin of each raw material.
Compensating our emissions:
Our partner South Pole compensates for our emissions. We buy carbon credits according to the amount of our emissions, and South Pole uses them in projects which avoid carbon dioxide from being emitted into the atmosphere. Jungle Juice Bar wants to channel the compensation to projects that are taking biodiversity protection and the wellbeing of local communities into account in addition to climate benefits.
Projects best suited for this are forest protection programs, which are sustainably diminishing local deforestation pressure. Jungle Juice Bar is taking part in two South Pole rainforest programs: The Agrocortex – program in Brazil and the Kariba REDD++ project in Zimbabwe.
The Agrocortex – program protects endangered southern parts of the Amazon rainforest from deforestation. Deforestation has been speeded up by cattle ranging, and both legal and illegal logging. By protecting the rainforest in the Agrocortex – program, we protect the rich biodiversity of the area and support the well-being of local communities.
Kariba is a VCS CCBS -certified forest protection program located in Zimbabwe. Vast areas of Kariba’s diverse rainforests have been successfully protected by this program. The Kariba -program has far-reaching impacts on the wellbeing of local communities, education level, and economic opportunities.
They are committed to double compensate their CO2 footprint this year and support the Amazon and Zimbabwe reforestation projects. Such a great example of doing more with less! On a side note, I hope to see more of their own projects for natural forestation and conservation, I am sure Finland or elsewhere their personal contribution will be most welcomed!
This Planet Act demonstrates how emission minimization covering the whole supply chain and the company's own operations can be complemented by CO2 offsetting of unavoidable emissions. This approach is scalable and can be utilized by organizations of different sizes and requires the ability to reliably account for emission sources, types, and amounts across the value chain.
Kudos to Jungle Juice Bar for doubling their compensation scheme. From carbon neutral in 2020 to carbon negative in 2021. That’s the trend to follow! What makes it exciting is sustainable business practices at the company level, combined with comprehensive emission calculations carried out by an independent partner, to compensating with projects benefitting the planet, people, and prosperity.