Putte’s Bar & Pizza – Treebuddy forest
Putte’s Bar & Pizza sells thousands of delicious pizzas in the center of Helsinki. Putte´s pays 20 cents for each pizza sold to the Treebuddy organization. Treebuddy uses the funds to plant trees and care for the planted trees. Trees are planted all over the world. The eaten pizzas thus grows Putte’s forest.
Purpose
We understand that pizza is in many ways a challenging snack for the environment. Particularly challenging from an environmental point of view are the ingredients mainly cheeses and meats used in pizzas. For a long time, we were looking for a suitable way to compensate for the environmental burden we have caused. Planting trees is not only a concrete act that is easy to communicate with people but also a symbolic value that moves us. The cycle of life created by eating at a restaurant and growing trees creates a perimeter that is constantly in motion. This idea is eloquent, but also very concrete – just the way we want it.
Results
Over the course of the year, we have supported Treebuddy to plant 10731 of trees. You can explore our own Treebuddy forest here – the map is zoomable, you see every single tree there with a photo.
Implementation
The Treebuddy organization uses its networks to plant trees all over the world. Each planted tree is documented and placed as an icon on the Treebuddy map. The planter receives information about both the planted tree and the person who planted it. The Treebuddy organization takes care of the planted trees with the help of the local community. In this way, the growth of the tree is really taken care of, and the planting does not remain a single act.
Individual trees can be donated in the form of a unique URL code to important customers and staff. In the beginning year of 2019, we donated trees to all our employees so that they would understand our cooperation more concretely and be able to provide better information about it to our customers.
I think this act is a beautiful showcase of how companies can join and participate in the fight against climate change. There are concrete actions to be taken and funded, like planting trees, and companies together with their customers can make an impact. Every action counts. It is also encouraging to give customers a chance for value considerations while making a consumption choice.
This is a great way to make customers invest in climate action and thus having an indirect influence on SDG13. It is important to never forget that our actions must offset the CO2 we produce from our very first breath!
This act illustrates that a small single action multiplied by customer participation has the potential to grow into a significant contribution with an impact on climate change and biodiversity. This action can scale when a partner is available to offer business tree planting and management services that they can utilize and engage their customers.
Responses