Family friendliness means practical actions for DNA. We are aware that reconciling leisure and working life increases well-being and resilience at work. That is why we want to offer our employees the opportunity to have hobbies, meet friends or flexibly combine family needs with work. At DNA, we have followed a certain philosophy for years: The most satisfied customers can only be reached when the staff is well.
The Family Federation of Finland has awarded DNA the Family-Friendly Workplace recognition. The evaluation criteria for the award were the results of a family-friendly staff survey, the quality and implementation of the development plan we made, and the Family Federation’s surveys in our various offices related to the implementation of family-friendliness in practice.
In 2020, DNA also won the Trade Union Pro’s Equality Award. The award was based on DNA’s continuous development of family-friendly practices. Pro’s board paid special attention to the fact that DNA takes into account the wide range of tasks and factors of family friendliness – both its own and its temporary employees.
During 2021, DNA will strengthen its own vision of family-friendliness and complement it with its diversity expertise. Our goal is that by 2022, 90% of DNA employees will consider the company as a family-friendly workplace.
Family-friendliness at DNA has been developed based on the results of a family-friendly staff survey and a separate development plan supporting family-friendliness. In addition, in the spring of 2021, DNA has commissioned an extensive study of Finnish family perceptions. The research shows that Finns’ perception of the family is significantly broader than the traditional core family.
DNA has outlined that family-friendly practices are aimed at all types of families – both large families as well as childless couples and singles, for whom the closest family is, for example, friends or pets. Short-term measures also include more comprehensive coaching of supervisors for supervising supervisor work, as well as weekly non-meeting times for all staff. In the longer term, significantly more new concrete measures are promised.
If a company with an annual turnover of +900 Mil EUR and more than 16000 employees can do this, then it is truly possible!
I simply admire this example showing a strong passion for employees’ well being. Because what other companies do, is to think of their people disconnected emotionally by their families, at work. A good employee is not only smart but also having a good, problem solving, performance enhancing atmosphere.
I see this as a great initiative to follow by other companies that want to make their employees feel closer to the company values and those wanting to learn more about building a healthy company culture.
Implementing a comprehensive, long-term and continual approach to work-life balance that cover every type of employees in the organization is an effective way to concretely support employee well-being. This Planet act has been evaluated and recognized by external organizations that have expertise know-how in the area. The concept is developed based on employee needs and priorities and is offered to a wide range of living arrangements and family types.
This Planet act is widely scalable, but requires investment, departmental co-operation from HR and Finance as well as leadership commitment accross the organization.