Telia Recycled

Very interesting idea which has an additional appeal as it can make people save money and earn cash back while doing good for the planet. It can be replicated by other companies and countries, which makes it even more exciting. As it gains more scale, its potential impact will also grow by increasing its market share while decreasing the number of new phones bought every year. This Planet Act also has social impacts, besides being a good case of a circular economy business model.