Telia Finland – Telia Recycled

This great initiative has the potential to grow very successful financially, due to the fact that:

• It embraces circular economy
• It teaches customers how to repair their own devices
• Is a cost saving solution for the company
• Even the price might go up, it still meets the needs and mental values of consumers, to prefer them vs others

Highly replicable wherever materials and R&D budget allows it, this is why I am giving it a relatively lower score, no matter the industry