FC TPS – Kierrätysmateriaaleista tehtyjä kannattajatuotteita by Markus Terho
Increasing sustainability awareness of people who are sport club members and building the basic practices of a sustainable sports team can introduce sustainability to new audiences. Building club loyalty and engagement with fan products that utilize products that have lower environmental impact shows concrete examples how sustainability can be part of the operations of running the marketing of the club.
This planet act is scalable to different types of membership organizations, but requires partner organizations that are able to provide needed fan or membership products.