Planet Act #10
Reframing Company Gifts
Many companies give Christmas presents and other gifts to their employees and customers each year. The amount set aside for presents and gifts may be up to tens of thousands of euros.
Not that there's anything wrong with gifts, but a Finnish technology company came up with the option to donate the amount set aside for the individual employee to a good cause.
What if donating would be the gift itself?
In the first year, almost 200 of the company's employees chose to donate via an online survey sent out, which adds up to about 40 percent of their total workers. Together, the company was able to raise a total of 20,000 euros.
Reframing company gifts is a low effort solution of re-routing resources for the ones that need them the most.